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Unpacking the Rhetoric: Marketing Strategies of Ozempic, Wegovy, and Mounjaro
· ENGL-5382 — Theory and Research in the Discourses of Health and Medicine · Texas Tech University
Rhetorical analysis of GLP-1 receptor agonist marketing — how Ozempic, Wegovy, and Mounjaro frame diabetes care and weight loss across professional and consumer audiences.
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Unpacking the Rhetoric: Marketing Strategies of Ozempic, Wegovy, and Mounjaro
© Camron Lacy Shelton